The Word Association

Word association is a cognitive process where one word triggers the related or connected words in our mind based on experiences, context, or meanings. For example, hearing "dog" might make someone think of "bark" or "puppy." It’s often used in psychology to explore thought patterns, memory, and unconscious links, and also in language games or therapy. This automatic link-building helps us organize information, make connections quickly, and communicate effectively by tapping into our mental network of related concepts.