the Wildlife Trade Monitoring Network (TRAFFIC)

TRAFFIC is a global organization that monitors and reports on the trade of wildlife and wildlife products. Its goal is to ensure that this trade is sustainable and does not threaten species with extinction. By collecting data, analyzing trends, and working with governments and organizations, TRAFFIC helps to combat illegal wildlife trade, promote conservation, and ensure legal trade practices. Essentially, it plays a vital role in balancing human needs and wildlife conservation by increasing awareness and supporting efforts to prevent harm to vulnerable species.