The Whuffie Factor (book)

"The Whuffie Factor," by Tara Hunt, explores how reputation and social capital—what the book calls "Whuffie"—become valuable assets in a digital society. It emphasizes that trust, positive interactions, and credibility built online influence personal and professional opportunities. As digital communities grow, individuals accumulate Whuffie through authentic engagement, sharing, and collaboration. The core idea is that in a connected world, your reputation becomes as important as your skills or resources, shaping your success and relationships. The book advocates for fostering genuine connections and transparency to thrive in an evolving social economy.