The WHO International Code of Marketing of Breast-milk Substitutes

The WHO International Code of Marketing of Breast-milk Substitutes is a set of guidelines designed to protect and promote breastfeeding by ensuring that breast milk substitutes (like formula) are marketed responsibly. It aims to prevent companies from advertising these products in ways that could discourage mothers from choosing to breastfeed, which is best for a baby's health. The code encourages honest information and safeguards breastfeeding as the natural, optimal food for infants, while allowing safe, necessary use of substitutes when needed. Overall, it promotes informed choices and supports mothers in feeding their babies appropriately.