The WHO Code (International Code of Marketing of Breast-milk Substitutes)

The WHO Code, or International Code of Marketing of Breast-milk Substitutes, is a global guideline created to protect and promote breastfeeding. It aims to prevent the marketing of breast milk alternatives from discouraging normal breastfeeding practices. The code recommends that companies avoid advertising formula, giving free samples to mothers, or promoting products in healthcare settings, to ensure mothers receive unbiased information. Its goal is to support mothers in making informed choices about infant feeding, prioritizing breastfeeding where possible, to benefit babies’ health and development. Countries can adopt or adapt this code into their national regulations for better protection.