The Way of Seeing (Book)

*The Way of Seeing* is a book by John Berger that explores how we perceive and interpret visual images, especially art and media. It emphasizes that our understanding of images is shaped by cultural, social, and political contexts. Berger argues that viewing is an active process influenced by personal experiences and societal messages, often revealing underlying power dynamics. The book encourages readers to think critically about what they see and consider the ways images reflect and influence our worldview, fostering a deeper awareness of visual culture in everyday life.