The Wallas Model of the Creative Process

The Wallas Model of the Creative Process outlines four stages that lead to creativity. First, **Preparation** involves gathering information and understanding the problem. Next comes **Incubation**, where you step away from the problem, allowing your subconscious to work on it. Then, in the **Illumination** stage, a sudden insight or idea often emerges. Finally, **Verification** involves refining and testing the idea to see if it’s viable. This model highlights that creativity is not just a sudden spark but a structured process that includes both conscious effort and unconscious reflection.