the Von Restorff Effect

The Von Restorff Effect is a psychological phenomenon where an item that stands out from its surrounding items is more likely to be remembered. For example, if a list has mostly blue words but one red word, people are more likely to remember the red one because it catches their attention by being different. This effect occurs because our brain tends to notice and prioritize unique or unusual things, making them more memorable. It’s often used in marketing and design to draw attention to key messages or products.