The Visual World Paradigm

The Visual World Paradigm is a research method used to study how people understand language while they look at visual scenes. Participants listen to spoken sentences while their eye movements are tracked. By observing where and when they look at objects in the scene, researchers can see how language influences attention and understanding in real-time. This method reveals how the brain integrates visual information with language processing, helping scientists understand how we quickly interpret spoken words in everyday environments.