The Visual Turn

The Visual Turn refers to a shift in how cultures and societies interpret and prioritize images, visuals, and visual communication. It highlights the growing importance of visual media—such as photographs, videos, and virtual imagery—in shaping our understanding of the world, identity, and culture. This change affects areas like art, media, and everyday life, emphasizing how visuals often convey meaning more quickly and powerfully than words alone. Essentially, the Visual Turn recognizes that visuals have become central to how we see, think, and communicate in contemporary society.