The Visual Cognition Lab

The Visual Cognition Lab studies how our brains process and interpret visual information. Researchers investigate how we perceive objects, recognize faces, read text, and understand scenes. The lab aims to discover the underlying mechanisms of visual attention, memory, and decision-making, often using experiments and technology such as eye-tracking. Their work helps improve designs for technology, aids in diagnosing vision or brain disorders, and enhances understanding of human perception. Ultimately, the lab contributes to knowledge about how we make sense of the visual world around us.