"The Victory Lab" (book by Sasha Issenberg)

"The Victory Lab" by Sasha Issenberg explores how political campaigns increasingly rely on data, psychology, and scientific methods to influence voter behavior. The book examines innovative strategies like targeted advertising, micro-targeting, and behavioral experiments that help campaigns persuade specific voters effectively. It highlights how campaigns analyze vast amounts of information to craft messages, optimize outreach, and improve chances of winning elections. Overall, the book offers an insightful look into the modern science behind political campaigning, demonstrating how data-driven tactics are reshaping the landscape of electoral politics.