The Varimax Rotation

Varimax rotation is a technique used in data analysis to clarify complex results, especially in factor analysis. Imagine you have many underlying themes or factors explaining your data, but their connections are tangled. Varimax simplifies these by adjusting the factors so that each one becomes more distinct—some factors load heavily on a few variables and lightly on others, making the structure easier to interpret. Essentially, it "shArpens" the focus of each factor, allowing analysts to see clearer patterns and relationships, without changing the actual data, just how the factors are presented.