The Value of User Research

User research is the process of understanding how people interact with a product, website, or service. It helps organizations learn what users need, prefer, and struggle with, enabling them to make improvements that truly meet those needs. By gathering insights directly from users—through interviews, surveys, or observation—businesses can create more effective, user-friendly solutions. Overall, user research reduces guesswork, saves time and resources, and leads to better experiences, increasing customer satisfaction and loyalty. It's a valuable way to ensure that products and services align with what users want and need.