The Valley of Death

The Valley of Death refers to a critical phase in a startup's journey where it faces significant financial hurdles, often caused by rapid expenses and insufficient revenue. This period requires careful management of cash flow, as many new businesses struggle to cover costs before their products or services start generating steady income. If they can't secure enough funding or quickly establish market demand, they risk running out of resources and failing. It’s a challenging but common stage, emphasizing the importance of strategy, perseverance, and often external investment to survive until profitability.