The Ury Method

The Ury Method, developed by William Ury, is a negotiation approach that emphasizes collaborative problem-solving. It encourages staying calm, listening actively, and understanding the other person’s interests rather than just their positions or demands. The goal is to find mutually beneficial solutions through open dialogue, creativity, and fairness, rather than confrontation or winning at all costs. This method helps parties reach agreements by focusing on interests, generating options, and ensuring objective criteria guide decisions, ultimately building trust and sustainable resolutions.