The Upcycle: Beyond Sustainability

*The Upcycle: Beyond Sustainability* explores how businesses can move beyond simply reducing harm (sustainability) to actively creating positive environmental and social impacts. It emphasizes innovative practices where waste is transformed into valuable products, and resources are used more efficiently. The book encourages companies to rethink their systems, fostering circular economies that regenerate rather than deplete natural resources. Ultimately, it advocates for a mindset shift from minimizing damage to actively improving the planet, promoting a future where profit and environmental responsibility go hand in hand.