the UNWTO (United Nations World Tourism Organization)

The United Nations World Tourism Organization (UNWTO) is a specialized agency that promotes responsible and sustainable tourism worldwide. It provides leadership, guidance, and support to countries to develop tourism that benefits economies, communities, and the environment. UNWTO collects and shares data, offers policy advice, and encourages tourism practices that foster cultural understanding and economic growth. Its goal is to maximize tourism's positive impacts while minimizing negative effects, helping countries improve their tourism industries in a sustainable and inclusive manner.