"The Unicorn"

In the business world, "The Unicorn" refers to a privately-held startup company valued at over $1 billion. These companies are rare and typically represent highly innovative firms, often in technology or emerging sectors. The term highlights their exceptional growth stories and significant market potential, making them attractive to investors. Examples include companies like Uber and Airbnb before their public listings. Being a unicorn indicates strong investor confidence and competitive advantage, though it also involves high risk and uncertainty typical of early-stage, high-growth enterprises.