The Traffic Safety Culture Project

The Traffic Safety Culture Project is a research initiative that explores how people's attitudes, beliefs, and behaviors about traffic safety influence driving practices and road safety outcomes. By understanding the cultural factors that shape driver behaviors—such as attitudes towards speeding, impaired driving, or seatbelt use—the project aims to identify effective strategies to promote safer driving habits. This approach helps communities and policymakers develop targeted interventions that foster a strong safety culture, ultimately reducing crashes and saving lives on the roads.