The Toy Industry Association

The Toy Industry Association (TIA) is a professional organization that represents and supports companies involved in creating and selling toys and games. It provides industry research, promotes safety standards, and advocates for the interests of toy manufacturers, retailers, and marketers. TIA helps ensure that toys are both fun and safe for children, while also keeping the industry innovative and competitive. Essentially, it acts as a trusted leader guiding the toy community through industry developments, regulations, and consumer trends.