The Toy Association

The Toy Association is a trade organization that represents the global toy industry, including manufacturers, retailers, and licensors. It provides industry standards, safety guidelines, and advocacy to promote responsible and innovative toy development. The association also hosts events, like Toy Fair, to connect industry professionals, showcase new products, and support market growth. Its mission is to ensure the safety, quality, and responsible marketing of toys, fostering consumer trust and helping the industry thrive ethically and sustainably.