the Tourism Area Life Cycle

The Tourism Area Life Cycle describes how a destination's popularity changes over time. It typically starts with early exploration when few visitors come, followed by growth as it becomes more popular. Then, it reaches a peak where tourism is at its highest, often with many visitors and infrastructure. Afterward, it may enter stagnation, where growth slows and the area becomes crowded or less appealing. Finally, the destination can decline if measures aren’t taken to renew or manage it, or it can be rejuvenated through improvements. This cycle helps understand and manage tourist destinations sustainably.