"The Tipping Point" (report)

"The Tipping Point" by Malcolm Gladwell explores how small, focused changes can trigger a larger cultural shift or trend. It explains that ideas, products, or behaviors spread through society when certain key factors—such Law of the Few (influential people), Stickiness (memorable messages), and Context (the environment)—align, reaching a critical threshold. Once this "tipping point" is crossed, the trend or behavior rapidly gains popularity and becomes widespread. The book highlights how social epidemics work and emphasizes the importance of understanding these dynamics for effectively initiating change or promoting ideas.