The Tipping Point (documentary)

"The Tipping Point" (documentary) explores how small, carefully timed changes can lead to significant social shifts. It examines how ideas, behaviors, or trends spread rapidly once reaching a critical mass, or "tipping point." The film highlights factors like influential individuals (mavens and connectors), effective messaging, and social networks that amplify these changes. By understanding these dynamics, the documentary shows how seemingly minor actions can trigger widespread societal transformations, emphasizing the power of social epidemics in shaping culture, business, and public health.