"The Tipping Point" (book by Malcolm Gladwell)

"The Tipping Point" by Malcolm Gladwell explores how small changes can trigger large-scale social shifts. The book identifies key factors—such “Connectors,” “Mavens,” and “Salesmen”—who influence trends, and emphasizes that ideas, behaviors, or products reach a critical mass (the "tipping point") where they suddenly become mainstream. Gladwell examines how social epidemics spread through networks and highlights the importance of timing, context, and influential individuals in making ideas take off. Overall, the book offers insights into how and why certain phenomena suddenly become popular or impactful.