The Times Square Alliance

The Times Square Alliance is a nonprofit organization dedicated to improving and promoting the Times Square area in New York City. It works to enhance the public space, support local businesses, attract visitors, and organize events, such as the famous New Year’s Eve ball drop. The Alliance collaborates with city officials, businesses, and community members to ensure Times Square remains a safe, vibrant, and welcoming destination. Through their initiatives, they aim to preserve the unique character of Times Square while fostering economic growth and cultural enrichment in this iconic urban hub.