"The Three Laws of Performance"

"The Three Laws of Performance" by Steve Zafron and David Sorenson outline key principles for effective change and influence. The first law states that people do not resist change; they resist being changed. The second emphasizes that everyone's behavior is driven by their own perceptions and stories, not just facts. The third law highlights that real change occurs when individuals align their actions with their deepest values and identity. Together, these laws suggest that successful influence involves understanding people's perspectives, respecting their self-identity, and guiding them to see new possibilities consistent with their core values.