the SWOT analysis

SWOT analysis is a strategic tool used to evaluate an organization or project by examining four key areas: Strengths (internal advantages), Weaknesses (internal limitations), Opportunities (external factors that could be beneficial), and Threats (external challenges or risks). It helps identify what the organization does well, where improvements are needed, potential opportunities to grow, and external risks to watch out for. This structured approach supports informed decision-making by providing a balanced view of internal capabilities and external environment.