the study of social behavior

The study of social behavior examines how individuals think, feel, and act in social situations. It explores how people influence and are influenced by others, including norms, relationships, and group dynamics. Researchers analyze patterns of cooperation, communication, conflict, and social identity to understand why people behave the way they do in social contexts. This field helps us understand human interactions, improve relationships, and address social issues by uncovering the underlying psychological and environmental factors that shape social conduct.