The Strength of Weak Ties (publication)

"The Strength of Weak Ties" is a sociological concept introduced by Mark Granovetter, highlighting that acquaintances or weak social connections can be surprisingly valuable. While close friends provide strong support, these weaker ties often connect you to different social circles and new opportunities, such as jobs or information. In essence, weak ties act as bridges linking diverse groups, enabling information flow and access to resources that would be less available through only close relationships. The idea emphasizes the importance of maintaining a broad and varied social network for personal and professional growth.