The Strength of Weak Ties (by Mark Granovetter)

The Strength of Weak Ties, by Mark Granovetter, is a concept in social networks suggesting that acquaintances or distant connections (weak ties) are crucial for spreading information and opportunities because they link different groups. While close friends or family (strong ties) provide emotional support, weak ties connect us to diverse networks, increasing the chance of learning about new jobs, ideas, or resources. These weak connections are often more valuable for accessing fresh information and broadening our social landscape than only relying on closer, stronger relationships.