The Strength of Weak Ties (book by Mark Granovetter)

"The Strength of Weak Ties" by Mark Granovetter explores how informal social connections influence our opportunities and information flow. Strong ties—close friends and family—offer emotional support, but weak ties—acquaintances or distant contacts—are often more valuable for discovering new job opportunities, ideas, or resources. Weak ties connect different social groups, acting as bridges that expand our access to diverse information and opportunities beyond our immediate circle. This concept highlights how occasional or less intimate relationships can play a crucial role in personal and professional growth by linking us to wider networks.