The Strategy and Tactics of Pricing (Book)

"The Strategy and Tactics of Pricing" is a comprehensive guide that explores how companies can effectively set prices for their products and services. It emphasizes the importance of understanding customer perceptions of value, competitive positioning, and market dynamics. The book outlines various pricing strategies, such as cost-plus, value-based, and dynamic pricing, and details practical tactics for implementing these strategies. Ultimately, it teaches businesses how to make informed pricing decisions that maximize profits while aligning with customer expectations and market conditions, ensuring they remain competitive and sustainable in their respective industries.