The Startup Way

*The Startup Way* is a management approach that applies startup principles—like agility, innovation, and rapid experimentation—to larger, established organizations. It encourages continuous learning and flexibility, enabling companies to adapt quickly to market changes and develop new ideas without losing stability. By fostering a culture that balances disciplined processes with creative problem-solving, it helps organizations stay competitive and innovative while maintaining scalability and efficiency. Essentially, it combines the best of startup mindset with big company resources to drive sustainable growth.