The Start-Up Owner's Manual

The Start-Up Owner's Manual is a practical guide for entrepreneurs launching a new business. It emphasizes understanding customer needs, testing ideas early, and using data to guide decisions. The book promotes a systematic approach called "Customer Development," encouraging founders to validate their assumptions before scaling. It covers key concepts like product-market fit, business modeling, and lean startup principles, helping owners avoid common pitfalls. Overall, it aims to equip new business owners with strategic tools to build, improve, and grow their startups efficiently and with confidence.