The Sports and Fitness Industry Association (SFIA)

The Sports and Fitness Industry Association (SFIA) is a leading trade organization that represents businesses and professionals involved in sports, fitness, and outdoor recreation. It conducts research, provides industry insights, and advocates for the sector to support growth and innovation. SFIA's work helps companies understand market trends, consumer behaviors, and industry challenges, fostering a connected community focused on promoting active lifestyles and economic development within sports and fitness industries.