The Sponsorship Report

A Sponsorship Report is a document that provides an overview of a company's sponsorship activities and their effectiveness. It details the sponsorship agreements, the goals set, and how well those goals were met. The report includes key metrics like exposure, engagement, and return on investment, helping stakeholders understand the value gained from sponsorships. Essentially, it evaluates whether the sponsorships delivered on their promises and helps guide future decisions by assessing what worked and what didn’t. It’s a valuable tool for measuring the success of sponsorship efforts in a clear, organized way.