The Society of Consumer Psychologists

The Society of Consumer Psychologists (SCP) is a professional organization dedicated to advancing the scientific understanding of consumer behavior. Its members are researchers and practitioners who study how people think, feel, and act when making purchasing decisions. SCP promotes the application of psychological principles to marketing, helping businesses better serve consumers while also enriching academic knowledge. The society offers conferences, publications, and networking opportunities to foster collaboration and innovation in understanding consumer motivations, attitudes, and behaviors within a rigorous scientific framework.