The Social Process of Influence

The social process of influence refers to how individuals or groups impact each other's thoughts, feelings, or actions through communication, persuasion, or social norms. It occurs in everyday interactions—like convincing a friend to try a new restaurant or adopting behaviors observed in peers. This process shapes opinions, choices, and behaviors over time, often unconsciously, as people seek social acceptance, alignment, or approval. Essentially, influence is the dynamic way our social environment molds our attitudes and actions through communication, example, and shared expectations.