The Social Norms Approach

The Social Norms Approach is a method used to influence behavior by highlighting what is typical or acceptable in a community. It involves sharing accurate information about the actual behaviors and attitudes of peers to correct misperceptions—such as believing others engage in risky behaviors more than they do. By understanding that most people behave responsibly or follow healthy habits, individuals are often encouraged to align their actions accordingly, fostering positive change. This strategy leverages social influence to promote healthier choices and reduce problematic behaviors without relying on fear or punishment.