the social learning theory

Social learning theory suggests that people learn behaviors, attitudes, and skills by observing others and imitating their actions. Instead of only learning through direct experience or punishment, individuals watch role models—such as family, friends, or media—and adopt similar behaviors, especially if those behaviors seem rewarding. Reinforcement and observation work together, meaning that seeing someone being rewarded for a behavior increases the likelihood of imitation. This process explains how social norms and habits are transmitted and maintained within communities, emphasizing the importance of environment and models in shaping individual behavior.