the Social Influence Research Group

The Social Influence Research Group studies how people's thoughts, feelings, and behaviors are affected by others. They explore topics like peer pressure, conformity, persuasion, and social norms to understand why individuals sometimes act differently based on social contexts. Their research helps reveal the underlying processes that drive social influence, informing areas such as marketing, public health, and policy-making. The group aims to provide insights into promoting positive social change and improving how society understands interpersonal dynamics.