the social factory

The social factory is a concept that describes how modern society and economy are intertwined with media, culture, and technology, shaping our identities, desires, and social relations. It suggests that these elements are not separate from production but actively participate in creating social life and capitalist value. In today’s world, our everyday interactions, entertainment, and information consumption are part of a larger system that reproduces social norms and economic conditions, blurring the lines between work and leisure, and influencing how individuals understand themselves and their society.