The Social Desirability Theory

The Social Desirability Theory suggests that people tend to present themselves in ways that they believe will be viewed favorably by others. When answering questions or behaving, individuals might emphasize qualities they think are socially acceptable or desirable, and downplay traits seen as undesirable. This tendency can influence responses in surveys, interviews, or everyday interactions, leading to biased or less genuine answers. Essentially, people often adjust their behavior and responses to fit social expectations, aiming to gain approval or avoid judgment.