The Social Amplification of Risk Framework

The Social Amplification of Risk Framework explains how societal processes, such as media coverage and personal discussions, can influence public perception of risk. When a threat is reported or discussed widely, it can seem more dangerous than it actually is, leading to heightened concern or fear. Conversely, risks might be downplayed or ignored. This framework highlights that risk perception isn’t just about the actual danger but also how information and social interactions shape our understanding and responses, often amplifying or reducing the perceived severity of a threat through social channels.