The Smith Travel Research (STR)

The Smith Travel Research (STR) is a company that collects and analyzes data about the hospitality industry, specifically hotels. It tracks information like hotel occupancy rates, room prices, and revenue to help hotel owners, managers, and investors understand market trends and performance. By providing accurate, up-to-date insights, STR enables stakeholders to make informed decisions about pricing, marketing, and development strategies, ultimately helping to improve their business outcomes and stay competitive in the industry.