The SMART Goals Framework

The SMART Goals Framework is a practical tool for setting effective objectives. It ensures goals are Specific (clear and well-defined), Measurable (tracked with concrete criteria), Achievable (realistic and feasible), Relevant (aligned with broader priorities), and Time-bound (with a deadline). By following these criteria, individuals and teams can create focused, realistic plans that increase the likelihood of success, stay motivated, and stay on track. SMART goals help translate ambitions into actionable steps, making progress more organized and attainable.