The Skopos Theory

The Skopos Theory is a translation approach that emphasizes the purpose of a translated text. It suggests that a translator should focus on why the translation is needed and who the target audience is. Instead of only converting words literally, the translator adapts the content to meet the specific goals, such as informing, persuading, or entertaining. This approach ensures the translated material effectively serves its intended function in the new context, making the translation more relevant and useful for its readers.