The Silver Adult

The Silver Adult refers to individuals typically aged 55 and older, often characterized by their advanced stage of adulthood. This demographic is associated with increased life experiences, accumulated knowledge, and a focus on health, wellness, and lifestyle choices tailored to later life. The term is used in marketing and healthcare to address their unique needs and preferences, emphasizing tailored products, services, and support systems that enhance quality of life as they age. It recognizes the importance of catering to a mature, active, and diverse population seeking engagement, independence, and well-being in their later years.